Wednesday, October 1, 2008

Kenny Chesney

Country music star Kenny Chesney is joining the run of celebrities putting their names, and sometimes their images, on adult beverages. He's teaming up with Constellation Brands to ready a premium rum for market launch in 2010.

"As an entertainer, my goal is to create an enjoyable experience for people. I'm going to take that same approach in developing a high-quality rum product ... .

"We're looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax."

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