• Country music star Kenny Chesney is joining the run of celebrities putting their names, and sometimes their images, on adult beverages. He's teaming up with Constellation Brands to ready a premium rum for market launch in 2010.
"As an entertainer, my goal is to create an enjoyable experience for people. I'm going to take that same approach in developing a high-quality rum product ... .
"We're looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax."