Lilly Bollinger

• Madame Lilly Bollinger of the iconic Champagne house of Bollinger was asked sometime around 1960 why she drank Champagne regularly. Her answer has become legend in the wine universe.

"I drink it when I'm happy and when I'm sad.

Sometimes I drink it when I'm alone. When I have company, I consider it obligatory.

I trifle with it if I'm not hungry, and drink it when I am.

Otherwise, I never touch it -- unless I'm thirsty."

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